LIFE LEGACY AND BUSINESS CONTINUITY PLANNING
Kelly Insurance Group provides life insurance planning for individuals, families, business owners, and public-facing clients — term life, whole life, universal life, key person coverage, buy-sell agreement funding, trust-owned life insurance, estate liquidity planning, and the full range of life insurance applications that protect income, businesses, estates, and legacies.

LIFE INSURANCE IS THE FOUNDATION OF EVERY SERIOUS FINANCIAL PLAN.
FOUR WAYS LIFE INSURANCE SERVES YOUR FINANCIAL PLAN.
INCOME REPLACEMENT AND FAMILY PROTECTION
The most fundamental purpose of life insurance — replacing the income a family depends on if the primary earner dies. Term life insurance is the most efficient tool for this purpose, providing maximum coverage at the lowest cost during the years when the financial exposure is greatest.
BUSINESS CONTINUITY AND OWNERSHIP TRANSITION
Life insurance funds buy-sell agreements, protects against the loss of key personnel, provides capital for ownership transitions, and satisfies lender requirements in commercial financing. Business life insurance planning addresses the specific coverage needs of business owners, partners, and corporate entities.
ESTATE PLANNING AND WEALTH TRANSFER
Life insurance provides estate liquidity, funds charitable giving strategies, supports generation-skipping transfer planning, and creates tax-efficient wealth transfer to heirs and beneficiaries. Trust-owned life insurance addresses estate tax and ownership considerations for high-net-worth individuals.
FIND THE LIFE INSURANCE TOPIC THAT APPLIES TO YOUR SITUATION.
FREQUENTLY ASKED QUESTIONS ABOUT LIFE INSURANCE PLANNING.
What types of life insurance does Kelly Insurance Group place?
Kelly Insurance Group places term life, whole life, universal life, indexed universal life, and variable universal life insurance through independent carrier relationships. We also place specialty life insurance for business applications — key person, buy-sell funding, collateral assignment, and ILIT-owned policies.
How is an independent life insurance broker different from a captive agent?
An independent broker like Kelly Insurance Group accesses multiple carriers and can shop the market for each client's specific situation. A captive agent represents a single carrier and can only offer that carrier's products. For clients with complex health histories, business situations, or specific coverage needs, independent access to the full market is a significant advantage.
How does life insurance connect to estate planning?
Life insurance provides estate liquidity — funds to pay estate taxes, settle debts, and equalize distributions among heirs without forcing the sale of illiquid assets. Trust-owned life insurance removes the death benefit from the taxable estate. Beneficiary designations must align with the estate plan to avoid unintended distribution outcomes.
What is key person life insurance?
Key person life insurance is a policy owned by a business on the life of an employee whose death would cause significant financial harm to the business — a founder, a top salesperson, a technical expert whose expertise is irreplaceable. The business is the owner and beneficiary. The death benefit provides capital to manage the transition, recruit a replacement, or satisfy lender requirements.
How does a buy-sell agreement use life insurance?
A buy-sell agreement is a legal contract between business partners that specifies what happens to each partner's ownership interest when a triggering event occurs — death, disability, or retirement. Life insurance funds the agreement: when a partner dies, the death benefit provides the capital the surviving partners need to purchase the deceased partner's interest from their estate.
What is an ILIT and why is life insurance placed inside one?
An irrevocable life insurance trust (ILIT) is a trust that owns a life insurance policy. Because the policy is owned by the trust rather than the insured, the death benefit is not included in the insured's taxable estate. The ILIT is used to keep large death benefits out of the estate while still providing liquidity and benefits to heirs.
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TALK TO A LIFE INSURANCE SPECIALIST.
Kelly Insurance Group provides life insurance planning for individuals, families, business owners, and public-facing clients nationwide. Contact us to discuss your specific life insurance situation.
The availability of coverage and eligibility for coverage can depend on numerous factors. We cannot guarantee that all customers, individuals, and businesses looking for coverage will be successful in these efforts when contacting our team. All policy coverages and terms need to be fully reviewed by the respective consumer to ensure the coverage asked for is what is specifically being quoted or provided by any insurance policy. Insurance Policies, Coverage Changes, and their terms and conditions are not bound or altered until written confirmation is provided by one of our licensed team members or underwriters. This page does not offer legal advice, legal opinions, or policy interpretations. Rather, this page is meant as a resource to help provide customers and insurance consumers with additional considerations that may help in their insurance buying or pursuit of insurance information. Kelly Insurance Group does not employ or direct attorneys.
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Disclaimer: Coverage availability and eligibility may depend on many factors, including underwriting review, carrier guidelines, policy terms, state requirements, business operations, risk characteristics, and other information provided during the application or quoting process. Kelly Insurance Group cannot guarantee that every individual, customer, organization, or business seeking coverage will qualify for, receive, or successfully place insurance coverage. All policy coverages, exclusions, conditions, limits, endorsements, and terms should be carefully reviewed by the consumer, insured, or applicant to confirm that the coverage requested is the coverage being quoted, offered, or provided. Insurance coverage, policy changes, endorsements, cancellations, and other policy terms are not bound, changed, confirmed, or altered unless and until written confirmation is provided by a licensed Kelly Insurance Group team member, the applicable insurance carrier, or an authorized underwriter. This page is provided for general informational purposes only and does not provide legal advice, legal opinions, insurance coverage opinions, or policy interpretations. Information on this page should not be relied upon as a substitute for reviewing the actual policy language or consulting appropriate professional advisors. Kelly Insurance Group does not employ, supervise, or direct attorneys.
