INSURANCE SUPPORT FOR BRAND PARTNERSHIPS AND SPONSORSHIPS
Kelly Insurance Group helps creators and creator businesses navigate the insurance requirements that come with brand partnerships, sponsorships, and endorsement deals — including certificates of insurance, additional insured wording, general liability, media liability, and product liability review.
MAKE SURE THE INSURANCE IS READY BEFORE THE DEAL IS SIGNED.
Kelly Insurance Group helps creators and creator businesses navigate the insurance requirements that come with brand partnerships, sponsorships, and endorsement deals — including certificates of insurance, additional insured wording, general liability, media liability, and product liability review.
WHAT BRAND PARTNERSHIP INSURANCE SUPPORT COVERS
CHECK WHAT YOUR NEXT BRAND DEAL INVOLVES.
Select every element that applies to your upcoming brand partnership to see what insurance areas need to be confirmed before signing.
Check every item that applies to see what needs to be confirmed before this deal is signed.
REVIEW THIS DEAL WITH KELLY INSURANCE GROUPINSURANCE COORDINATION FOR THE FULL PICTURE.
CERTIFICATE AND WORDING COMPLIANCE
Certificate of insurance processing, additional insured endorsement wording, waiver of subrogation review, and brand partner compliance documentation for sponsorship agreements.
GENERAL AND MEDIA LIABILITY
General liability coverage review for sponsored content activity, media liability for published brand-related content, and professional liability for deliverables under the partnership agreement.
PRODUCT AND EVENT LIABILITY
Product liability review when physical products, samples, or merchandise are part of the brand deal, and event liability for in-person appearances, activations, and brand events.
CONTRACT REVIEW COORDINATION
Review of the contract insurance section before signing, identification of requirements that may need new coverage, and coordination with brand partners on certificate and wording logistics.
QUESTIONS THAT OFTEN COME UP.
Do all brand deals require insurance?
Not all brand deals have formal insurance requirements, but many do — especially with larger brands, agencies, networks, and platforms. The insurance section of the contract is worth reviewing before signing regardless of the deal size.
What is additional insured wording in a brand deal?
An additional insured request means the brand partner wants to be named on your insurance policy as an additional insured — which may give them certain protections under your liability coverage. This request needs to be reviewed against your existing policy before the certificate is issued.
Can Kelly Insurance Group help when a brand deal has a tight deadline?
When coverage is already in place and the requested wording aligns with existing policy terms, certificates of insurance can often be processed quickly. If new coverage or special endorsements are needed, additional time may be required.
Can product liability be part of the brand deal insurance review?
Yes. When a brand partnership involves physical products, samples, co-branded merchandise, or direct-to-consumer items, product liability coverage may be relevant and worth reviewing as part of the deal preparation.
MAKE SURE THE INSURANCE IS READY BEFORE THE DEAL IS SIGNED.
Kelly Insurance Group can help creators review brand deal insurance requirements, process certificates of insurance, coordinate additional insured wording, and review general liability, media liability, and product liability for sponsorship and partnership agreements.
The availability of coverage and eligibility for coverage can depend on numerous factors. We cannot guarantee that all customers, individuals, and businesses looking for coverage will be successful in these efforts when contacting our team. All policy coverages and terms need to be fully reviewed by the respective consumer to ensure the coverage asked for is what is specifically being quoted or provided by any insurance policy. Insurance Policies, Coverage Changes, and their terms and conditions are not bound or altered until written confirmation is provided by one of our licensed team members or underwriters. This page does not offer legal advice, legal opinions, or policy interpretations. Rather, this page is meant as a resource to help provide customers and insurance consumers with additional considerations that may help in their insurance buying or pursuit of insurance information. Kelly Insurance Group does not employ or direct attorneys.
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Disclaimer: Coverage availability and eligibility may depend on many factors, including underwriting review, carrier guidelines, policy terms, state requirements, business operations, risk characteristics, and other information provided during the application or quoting process. Kelly Insurance Group cannot guarantee that every individual, customer, organization, or business seeking coverage will qualify for, receive, or successfully place insurance coverage. All policy coverages, exclusions, conditions, limits, endorsements, and terms should be carefully reviewed by the consumer, insured, or applicant to confirm that the coverage requested is the coverage being quoted, offered, or provided. Insurance coverage, policy changes, endorsements, cancellations, and other policy terms are not bound, changed, confirmed, or altered unless and until written confirmation is provided by a licensed Kelly Insurance Group team member, the applicable insurance carrier, or an authorized underwriter. This page is provided for general informational purposes only and does not provide legal advice, legal opinions, insurance coverage opinions, or policy interpretations. Information on this page should not be relied upon as a substitute for reviewing the actual policy language or consulting appropriate professional advisors. Kelly Insurance Group does not employ, supervise, or direct attorneys.